When creative takes on ErdemXh&m latest collaboration of their new collection that was Inspired by flowers.
Even though you might notice almost all of the collection pieces were black, the designer was able to bring this color out to life. Her adding the colorful wild flowers were just a perfect way to believe that we are still in spring and not on the door steps of winter. But the real inspiration of the new collection was behind Lady Margaret De mere’s story. When she lost her loved one, tragedy struck and the whole of Reddham gardens refused to move on. Ever since then, it became a lost world where it is eternally spring.
I was astonishedof how the collection vanished within 30 mins. With no exaggerations, as soon as the gate of H&M at Dubai mall opened at 8 AM, people in the queue went through and started grabbing the pieces. But the policy of Ederm was that no one is allowed to buy more than one piece for each style, as to give chances to otherssince the collection was limited with its quantity.
I personally went for the silk, wide silk shirt and wide trousers. The pajama dressing is a trend that we simply cannot get enough of, not to mention how comfortable it is. I really wanted to get the black jumper with colorful flowers, but sadly I didn’t get the chance. So, my advice for next time is before stepping into the shop, check their pieces online and screen shot the outfits that you would like to have. This way you will stay focused on what you want and not to get distracted.
And, what was your favorite piece?
“If only it could be like this, always. Always Spring!” Lady Margaret De Mere
“As for myself, I hold no preference amongst flowers, as long as they are wild, free, and spontaneous.” Lady Margaret De Mere